liquid death press release

Signing up Liquid Death also helps Live Nation address environmental concerns, specifically plastic pollution, which the events company said ranks as the number one issue amongst live music goers; according to Live Nation, 84% of live music goers responded that ending the sale of single use products at live music events is an urgent priority. A post shared by Liquid Death (@liquiddeath), When I was working with these huge corporate brands, they would do all kinds of testing and focus groups, but I never felt like those were really accurate, Cessario says. on 05/17/2021 | 2 Minute Read. NEW YORK While many marketers look toward virality to inspire their social media marketing strategy, Liquid Death's digital success comes from walking to the beat of their own drum, according to Andy Pearson, vice president of creative strategy for the canned water brand, who discussed social media on an Advertising Week panel on Monday. Plastic is not. Santa Monica, Calif. - Innovative canned water startup Liquid Death announced the appointment of Amy Friedlander Hoffman as Chief Business Officer. Beauty & Health Packaging, Sustainable Packaging, Plastic Free 05/17/2021. Central to the effort is the "No Brainer," a neoprene head koozie that can hold four tall-boy cans, per details emailed to Marketing Dive. But Liquid Deaths genius lies in bringing together the can which feels so much like holding a beer and the edgy branding. No. Expo West 2023 Gallery: Soda and Sparkling Water Innovations Feature Far More Than Prebiotics, BevNET Industry Meetup: Connect with the Boston Food, Beverage & Beer Communities on April 13, Zend Coffee Elevates Morning Ritual with Premium Sourced Coffee in Convenient Subscription Service, Lady Bird Mixer Co. Launches New Premium Mixers Line From Austin, KeHE Distributors Announces an Exclusive Partnership with Rodale Institute, FICKS Premium Mixers Breaks into Top 15% of Cocktail Mixers Nationally, Nirvana Super Blasts Out of the Starting Blocks Early on Social Media, Tractor Beverage Company Launches New Organic Impact Tracker in Partnership with HowGood, Junglee Inc. When I first tried it, I was a little worried that the aluminum can would impart a tinny flavor, like those stainless-steel water bottles, but the water inside was surprisingly neutral with a mild minerality to keep things interesting. Aluminum is infinitely recyclable. When Liquid Death first launched in 2019, the brand was backed by many tech notables. We can't wait to get back to live shows, support our favorite artists, and help kill plastic water bottles at concerts.". It was positioned as an alternative to both energy drinks and booze, the former for athletes like skateboarders and BMX bikers and the latter for those who wanted something non-alcoholic to drink at the bar or a concert. The round will primarily help the brand to build out its sales team ahead of national expansion in retail and on-premise outlets this year and will also help to increase manufacturing output. We are using cookies to give you the best experience on our website. America is going back to the movies, and so are brands. The heavy metal album includes songs like "Fire Your Marketing Guy" and "I thought this was alcohol." Liquid Death partnered with concert promoter Live Nation, which made the brand the official water of major music festivals like Governors Ball and Austin City Limits. Former Netflix director Mike Cessario founded the brand back in 2018. All rights reserved. We can't wait to get back to live shows, support our favorite artists, and help kill . On Wednesday, Liquid Death announced its first non-water offering via a commercial that involves a bunch of rowdy grandmas doing Jackass-esque pranks, and directed by none other than Jackass creator Jeff Tremaine. Earlier this month, Amy Friedlander Hoffman, a former Head of Business for the Brand at Uber, was announced as Liquid Deaths new Chief Business Officer. According to the company, its aluminum cans are infinitely recyclable. Plastic is not even technically recyclable anymore because it is no longer profitable to recycle, reads Liquid Deaths website. The team first approached naming the product like a craft beer, for obvious reasons. If you continue browsing, we take that to mean that you accept their use. It may seem counterintuitive, but Cessario says that it is, somehow, more sustainable for Liquid Death to ship in water from the Alps than source it from a spring in the States. Just before the pandemic began in March 2020, Liquid Death launched in Whole Foods stores across the country, priced at $14.99 for a 12-pack, and immediately became the fastest-selling water. We are dedicated to nurturing the next generation of business leaders to lead with heart, empathy, and purpose. The company offers still and sparkling mountain water that contains natural electrolytes and minerals packaged in aluminum cans that can be recycled, enabling customers to consume purified water and also promoting a healthy environment while discouraging the use of plastic . By submitting your email, you agree to our, The New Great British Bake Off Host Might Just Save the Show. There have been other foods or beverages to adopt a he-man, no-girls-allowed stance. In a typical year, Live Nation welcomes around 100 million fans to events around the world, and now the still and sparkling mountain water will be front and center as the exclusive water across 120+ Live Nation owned and operated venues and festivals across the U.S. "We've always run Liquid Death like it's a band, so getting to partner with Live Nation is a huge milestone and honor for us," said Mike Cessario, co-founder & CEO of Liquid Death. Brad Avery Jan. 4, 2022 at 6:18 pm. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Want to carry Liquid Death? Since then, Liquid Death has partnered with a handful of celebrities, such as Jow Manganiello, Steve Aoki, and Wiz Khalifa. For those who are unfamiliar with Liquid Death, the brand launched in 2017 with a single product: tallboy aluminum cans of water sourced from the Austrian alps. Some called it the Ed Hardy of water, recalling the worst fashion trend of the early 00s. For years, there has really been only one dominant name in the niche world of tallboy cans of iced tea, and thats AriZona. Liquid Death Raises $75M, Preps Flavored Sparkling Line Launch Posted: Jan 04, 2022 at 6:18 PM (Last Updated: Jan 04, 2022 at 6:23 PM) The California-based canned water maker announced this week. Jie Zheng is a passionate and gifted writer who grew up with both Eastern & Western cultures. ", "We're all ready to be back at live events, and as we return we want to continue taking steps to be more sustainable," said Michael Rapino, President and CEO, Live Nation Entertainment. That was especially important to Cessario and his partners, who made death to plastic the companys motto. Festivals and concerts also generate plenty of single-use trash, with one of the most common culprits being plastic water bottles. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Liquid Death has raised a total of $200.6M in funding over 7 rounds. And tea. Though the size of their individual stakes were not disclosed, the brand welcomed several well-known names to its cap table in this round, including legendary pro skater Tony Hawk (also a brand ambassador for Jones Soda), multi-platinum rapper Wiz Khalifa and EDM DJ/artist Steve Aoki, an investor in Liquid I.V. LOS ANGELES, May 13, 2021 /PRNewswire/ --Live Nation Entertainment(NYSE: LYV), the world's leading live entertainment company, announced today that it has selected Liquid Death, the fast-growing beverage brand packaging water in infinitely recyclable tallboy cans, as the exclusive water at many venues and festivals across the United States. Liquid Death has partnered with a handful of non-profit organizations to further its efforts to curb climate change. Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment,. Expo West 2023 Gallery: Soda and Sparkling Water Innovations Feature Far More Than Prebiotics, BevNET Industry Meetup: Connect with the Boston Food, Beverage & Beer Communities on April 13, Zend Coffee Elevates Morning Ritual with Premium Sourced Coffee in Convenient Subscription Service, Lady Bird Mixer Co. Launches New Premium Mixers Line From Austin, KeHE Distributors Announces an Exclusive Partnership with Rodale Institute, FICKS Premium Mixers Breaks into Top 15% of Cocktail Mixers Nationally, Nirvana Super Blasts Out of the Starting Blocks Early on Social Media, Tractor Beverage Company Launches New Organic Impact Tracker in Partnership with HowGood, Junglee Inc. The water, called Liquid Death, is sourced from Austria. Something went wrong. Meet the founders behind the hottest new brands. Press releases by Liquid Death Social media about Liquid Death. 1. To learn more or opt-out, read our Cookie Policy. #criticallyacclaimed #liquiddeath #murderyourthirst pic.twitter.com/SqZmK0aare. Theres really no other water that can do that., The freshest news from the food world every day. A lot of the brands that are in the alternative space are really unhealthy, Cessario says. The Tony Hawk x Liquid Death skateboard retails for $500. But now theres a new challenger to the cult-favorite tea titan beloved by hypebeasts everywhere: terminally online water brand Liquid Death. Plus, A Next-Gen Leader On Lessons Learned. Death Row Cannabis (@DeathRowCannabis), an extension of Death Row Records, is quickly solidifying its name in the California weed market as a trusted source for fire genetics and limited strain drops. Within a couple of months of its launch, the brand had racked up more than 100,000 fans on Facebook, which at the time was a number that eclipsed bigger brands, like Aquafina, on the platform. Just your email. We take the healthiest thing you can drink (water) and package it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. As part of Live Nation's Green Nation sustainability charter launched in 2019, the company is aiming to phase out the sale of single-use plastics at all owned and operated venues and events. Kill Plastic OUR NEWEST AMBASSADOR We just signed the Godmother of Drumming. Whats in the cans festooned with dripping golden skulls and the tagline murder your thirst? Cessario aims to offer a water brand that speaks to straight-edge punks who are completely sober. Fantasies. No, it cannot. If you disable this cookie, we will not be able to save your preferences. Is your money safe? Liquid Death says a portion of proceeds from the . These aluminum cans are totally metal: Liquid Death sells water to punks who are too cool for alcohol, Consumers rip into credit bureaus as complaints climb again, Four money rules when financial news is making you nervous. Of all the aluminum produced since 1888, over 75% of it is still in current use, whereas less than 10% of the world's plastic has been recycled. Liquid Death releases a second album inspired by its worst online reviews [Updated] By. See our ethics policy. Only 100 boards were made, making this an extremely exclusive, limited-edition release. Liquid Death stars in Dead Till Death and FIJI Water gets a new score from Hans Zimmer. "Music has been a huge part of our DNA since the beginning. Liquid Death is attempting to replicate that in its own way. HELL YES Death to Plastic Aluminum is infinitely recyclable. We donate 10% of the profits from every can sold to nonprofits who. In 2020, Liquid Death released an album on Spotify called "Greatest Hates" made up of haters' comments and product reviews the company has received online. The basics of personal finance, like How to save for a house. Figure out your next step toward financial freedom. Talking about some extremes, Mike Cessario had the face of a random Liquid Death customer tattooed on his arm after the customer chugged a can of Liquid Death water under 15 seconds for 365 days! It's just water. This is partly because plastic comes from petroleum or natural gas, most of which is never recycled, and it is not currently biodegradable. Liquid Death will be integrated across concession service points, on-screen media commercials, and signage throughout venues and to be determined festivals. Liquid Death has now raised a total of $11.25 million. This article was published more than3 years ago. Death to plastic. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, Live Nation Entertainment Reports Fourth Quarter & Full Year 2022 Results, Live Nation Entertainment Announces Support For A FAIR Ticketing Act, The number one issue live music goers are concerned with is the environment, specifically plastic pollution, 86%of live music goers have reduced their usage of single-use paper and plastic products, 84% of live music goers state that ending the sale of single use products at live music events is an urgent priority. Even though a lot of the early commentary about Liquid Death was negative, Cessario knew that you just couldnt buy this kind of buzz. The freshest news from the food world every day. Privacy Policy | Terms of Service. In this roundup, we look at several brands finding new ways to support musicians, food pantries and their own employees. But it turns out that Liquid Death and this is coming from someone who insufferably considers themselves a water snob is pretty damn good. With concerts and live events largely on hiatus due to the pandemic, the global concert promotion and venues operations company reported a loss of $152 million in Q1 of this year, with revenue falling 84%. "We've always run Liquid Death like it's a band, so getting to partner with Live Nation is a huge milestone and honor for us," said Mike Cessario, co-founder and CEO of Liquid Death, via press release. You can find out more about which cookies we are using or switch them off in settings. Theyre just going to see the can, think its awesome, and pick it up, Cessario says. Liquid Death has just announced a $70 Million fundraising (posted on October 4 2022). Liquid Death (@liquiddeath) Instagram photos and videos liquiddeath Verified Follow 761 posts 1.8M followers 1,686 following Liquid Death Brand Don't be scared. They found an Austrian supplier, who used mountain water bubbling up from a nearby spring to produce energy drinks and other beverages, by literally searching on Google. The effort is part of Live Nations Green Nation sustainability pledge, which promises, in part, to eliminate all single-use plastic at all owned or operated venues by at least 2021. 100% stone-cold mountain water and iced tea. But in Liquid Deaths version, theres only a hint of sweetness, just enough to tamp down the tannins in the tea, and a tiny bit of caffeine to help you power through a meeting now that a full can of Red Bull makes you too jittery. Canned water maker Liquid Death announced today it has raised $9 million in a Series A funding round led by Velvet Sea Ventures, bringing the companys total funding to $11.25 million. "Music has been a huge part of our DNA since the beginning. Aluminum cans are more environmentally friendly than boxed or bottled water. 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